PĀRIHI. Ahakoa ngā mataku mō te hokinga whakamuri o te ōhanga, i tino pai te wairua i te whakaaturanga mōhiti o Silmo tata nei.
I kī te perehitini o Silmo, a Amelie Morel, ko te tokomaha o ngā kaiwhakaatu me te hunga i tae mai – 27,000 ngā manuhiri – he rite tonu ki te maha o ngā whakaaturanga i mua i te mate urutā. E 50% o ngā manuhiri i tae mai i waho o Parani, ā, he tokomaha ngā manuhiri mai i Amerika me te Middle East, kāore i tae mai ki te whakaaturanga i mua i te tīmatanga o te mate urutā, kua hoki mai i roto i te tini.
"He tino ohorere," te kī a Morel. "He tohu tēnei e hiahia tonu ana tā tātou umanga ki ngā whakaaturanga, ā, he wā nui tēnei mō te umanga whānui."
"E tino harikoa ana mātou ki te hoki mai ki Silmo me te tini o te tangata," te kī a Antonio Jove, te tumuaki o Marcolin EMEA. "I pāngia tonu te putanga o te tau kua hipa e ngā here COVID-19, ā, he mea whakahīhī te kite i te iwi inaianei... e hoki ana ki ā rātou 'tikanga'... He mea tino nui ngā hui ora i roto i tā mātou umanga."
I pai te mahi a te umanga whatu i te haurua tuatahi o te tau, me te whakaiti i te wehi o te puhoi o te ōhanga a ngā kaiwhakaatu. I mea a Christelle Barranger, te Perehitini o EssilorLuxottica EMEA Wholesale: "Ki taku whakaaro ko tēnei take te pokapū o te kōrero, engari kāore pea a Silmo i te wāhi kōrero nā te mea he tino whakahihiri i taua wā." ki a rātou i ata tupato ake te whakatau, [engari] i reira anō te whakaaro o te maia ka paahitia e mātou."
I mea atu a Moritz Krüger, te kaiwhakaū me te Tumu Whakarae o te kaihanga kounga teitei Tiamana, a Mykita: "I tino pai te raumati o ā mātou māngai hokohoko, ā, i rongo mātou he tino makona ngā kaihoko huri noa i te ao ki ngā hoko. He tino pai te āhua, nō reira ka taea e mātou te hoko anō."
"I rite tonu a Ūropi i tēnei tau ki tō Amerika Te Raki i tērā tau, nō reira he tino nui te hokinga mai," te kī a Angelo Trocchia, te tumuaki o te rōpū Safilo, i hoki mai i muri i tana wehenga atu i te whakaaturanga i tērā tau. "I Ūropi, kei te pai tā mātou mahi, engari i Amerika Te Raki he noa ake ngā mea katoa, nā te mea i tērā tau i tino piki ake rātou. Kei te pai te toenga o te ao."
I haere tonu ia: "Ki te titiro whakamua ahau, ka tino tupato ahau ... Kei te tīmata te pikinga o ngā utu, ā, ki taku whakaaro i te mutunga o te tau ka kite tātou i te tīmatanga o te urupare a ngā kaihoko ki tēnei mea."
E ai ki ngā kaimātakitaki, he kaha te aroaro o ngā kamupene mōhiti kanohi i roto i ngā wāhanga utu nui me ngā wāhanga tīmatanga. "Kei te tino puāwai te ao papai, ā, i te hekenga o te utu [hauora], kei te tere ake te tipu o ngā tuku mō ngā wāhanga tīmatanga mō tētahi wā," te kī a Barranger.
I tēnei wā tonu, kei te mau tonu ngā taupatupatu mekameka tuku, ā, e matapaetia ana ka pā ki ngā utu i ngā rā kei te heke mai. "Kei te piki haere te pikinga utu i ētahi wāhi o te ao, nō reira kei te arotake mātou i tēnei pānga me pēhea te whakaiti," te kī a Barranger. "Kei te mahi mātou i ngā mea katoa e taea ana e mātou hei mimiti i te pikinga utu, ā, kei te tino tupato mātou ki te pānga ki ngā utu."
"E mōhio ana ahau kua whakapiki ake te nuinga o ngā kaiwhakataetae i ā rātou utu," te kī a Krueger. "E kore mātou e whakapiki ake i ngā utu, i tēnei tau rānei. Me kite tātou i ngā mea katoa ka whanake i reira."
Ko te whakaurunga o ngā hangarau mai i raro ki runga, me ngā hangarau mai i raro ki runga te kaupapa matua o te whakaaturanga e whā ngā rā, i mutu i te 26 o Hepetema, ā, koia te kaupapa o te wāhi kāinga matihiko hou. "E hiahia ana mātou kia noho hei waka hei āwhina i te umanga mōhiti ki te hanga i tana ake hurihanga matihiko," te kī a Sebastian Brusse, te Tumu Whakarae me te kaiwhakahaere auaha i Jaw Studio Lyon, e āwhina ana ki te hanga i te rohe hou.
Kua huraina e EssilorLuxottica – te kamupene mōhiti kanohi nui anake i whakamahi i ngā mōhiti kanohi atamai i tana mahi tahi me Meta i runga i ngā Ray-Ban Stories – tana auahatanga hou, he raina mōhiti kanohi i hangaia mō te petipeti i raro i te raihana mai i Oakley. Kua hangaia ngā anga hei mau me ngā paneoro, ā, he ngāwari ngā ringa, ko ngā karāhe arotahi e whakamahia ana hei whakapai ake i te rerekētanga o te mata, tae atu ki ngā whakaaturanga OLED, me te tātari i te mārama kikorangi.
"Ina whakaarohia ngā mōhiti atamai, e kī ana te iwi he tomokanga ki te ao whānui o te ao kei te heke mai, engari kua tīmata kē te whakamahi i roto i ngā mōhiti pērā i ngā kēmu ataata," te kī a Barranger. "Nā tēnā ahau i kaingākau ai ki ngā mōhiti atamai: āpōpō ka hono atu rātou ki te ao matihiko."
Kei te whakaatu te kamupene Huitene, a Skugga, i tāna e kī nei kei te huri i te hangarau mōhiti atamai, nā te mea ka taea te whakauru i ana kōwae ki roto i ngā momo anga katoa. I whakamārama a Alf Ericsson, te Āpiha Matua o te Hua, ko tā mātou whāinga "kaua e hanga hangarau e uru ana ki tētahi taputapu kāore e whakamahia e te tangata." "I roto i ngā tau e rua kua pahure ake nei, kua kite mātou i tētahi panonitanga nui o te hiahia ki te whakaae [ki ngā kaihanga mōhiti i kite i tēnā] ki te kore, ka rangatira ngā kamupene hangarau nui i te umanga mōhiti pērā i tā rātou whakahaere i te umanga mātaaratanga."
I muri i ngā tau e whitu o te whanaketanga, ka taea e te hangarau kua rite mō te hanga te ine i ngā nekehanga me ngā āhuatanga taiao, me te whānuitanga o ngā painga o muri mai, mai i te whakatau tata i te pānga o te kaiwhakamahi ki te parahanga me te mārama ki te whakarato i ngā mōhiohio mō te tū me te hākinakina, tae atu ki tētahi pūnaha tuwhera mō ngā kaiwhakawhanake taupānga. I whiwhi te kamupene i te tohu Silmo d'Or rongonui i roto i te wāhanga Auahatanga Hangarau/Hua Honohono.
E kī ana ngā kaimātakitaki kua puhoi te uru atu o te umanga tirohanga ki te au hangarau, nā te mea he nui tonu te umanga e whakahaerehia ana e ngā tohunga tirohanga motuhake. "He maha ngā wā he pakihi whānau ngā tirohanga, ā, ka ātete pea ki te hangarau," te kī a Cody Cho, te tumuaki tuarua o te hokohoko ā-ao i Dita. "Mō te hangarau, e toru ki te whā tau ki muri i ngā mōhiti."
Nō Silicon Valley a Cho, ā, kua maha ngā tau e whakamahi ana ia i ngā raraunga hei wāhanga o te ao o Dita. "He nui ngā hangarau e whakamahia ana e mātou hei matapae," tana kī.
Hei tauira, i whakaatuhia ētahi atu momo kākahu mōhiti rongonui ki te whakaaturanga motuhake a te manuhiri hei whakaatu i ō rātou ake pūkenga hei taputapu hei whakahaere i te tono me te whakapai ake i te whakahaere rawa, koinei te kaupapa o tētahi whakaaturanga a te Kaiwhakahaere Hokohoko Hua o Microsoft, a Otman Chiheb.
I muri i ētahi tau, he mea whakamiharo ngā hoahoa kākahu rahi kore-rahi pēnei i a Dita's Embra — te tauira kākahu kore-rahi tuatahi mā ngā wāhine anake i roto i ngā tau 20 — e ai ki te kaihoahoa a Louis Lee, engari i muri i ētahi tau i te mana o ngā tauira taura i te tau 2010, i huri anō te waitohu ki ngā anga acetate.
Kei te whakamahi te waitohu i te tono mō āna mōhiti ataahua, ā, kei te whakawhānui ake i ana toa tuimotu i ngā tiriti hokohoko papai, e ai ki a Cho, me ngā whakatuwheratanga tata nei ki Rodeo Drive i Beverly Hills me Brompton Road i Rānana. E ai ki a Cho ko te whāinga a te kamupene kia whakatuwhera i ētahi atu toa e whitu, e waru rānei i roto i ngā tau torutoru e whai ake nei, me te arotahi ki ngā tāone pēnei i a Miami, Las Vegas, Mykonos, Shanghai, Dubai me Singapore.
Ko te whakaaro hou ki ngā waitohu tuku iho he tohu nui tēnei mō ngā waitohu Marcolin maha pērā i a Pucci me Zegna, i hangaia me ā rātou tohu hou.
I te nuinga o te wā, kua kite ngā kaihanga mōhiti i te nui o te hiahia mō ngā anga matotoru, tapawhā te āhua, ngā taipitopito ātaahua, me te nekehanga mai i te mangu ki te parauri, kua memeha haere i ngā tau tata nei.
He mārama te panonitanga o te tūranga o ētahi tohunga. Ko Shafiro, kua pāngia i ngā tau tata nei e te ngaronga o ētahi raihana whai hua tae atu ki a Dior, Gucci me Fendi, kei te whakahou i tana putea hua. Kei te titiro te rōpū ki te whakanui ake i tōna aroaro i roto i te ao kākahu wahine me, hei tauira, ko Carolina Herrera, i hainatia e rātou i te tau kua hipa, me ētahi atu waitohu momo ora pērā i a Boss me Isabel Marant, tae atu ki roto i ana ake waitohu Polaroid me Carrera. . "Kei te hipoki mātou i tētahi whānuitanga tino whānui i tēnei wā," te kī a Trocchia, "I tēnei wā kei te pai tā mātou mahi, kei te pai te haere o ngā raihana hou, kei te pai te haere o ngā raihana tawhito, kei te pai te haere o ā mātou ake waitohu…."
Kua ahu whakamua ētahi kamupene nunui i roto i te oranga tonutanga. I whakaatuhia e Safilo ngā anga me ngā karāhe i hangaia mai i te rauemi Eastman Renew kua hangaruatia ki ngā matū, i te wā i huri ai a Mykita ki te rauemi i roto i ana anga acetate katoa, ā, e kī ana ko ia te tuatahi ki te mahi pera puta noa i tana raina katoa. tata ki te haurua o tā rātou putea, kāore i whakapiki ake i ngā utu.
E ai ki te tamāhine a Jamie Foxx "kāore ia i puta i te hōhipera mō ngā wiki" ā, "i tākaro pickleball inanahi."
Kei te whakarērea e ngā kaihoko matatau ā rātou kirimi kanohi $90 te utu, ka huri ki tēnei hinu whakamākūkū ārai-wrinkle $6 mai i tētahi waitohu kua whakaaetia e Jane Fonda.
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Wā tuku: Mei-18-2023